How Do You Define Your Brand?
This book helps your students understand the concept of their personal brand, which is an important factor for any of us to consider as we plan for the future.
How Can Social Media Affect Your Brand?
Real-world examples of positive and negative online behavior are explored through case studies throughout the book. Students get a chance to complete activities that will reinforce the lessons presented in the book.
What Can You Do to Protect Your Brand?
Students will get practical tips for growing and maintaining a positive online presence. A section on using LinkedIn effectively is included for high school students, and success stories are highlighted to encourage your students' better digital citizenship!